* Increase your click through rate * Create multiple targeted adgroups and campaigns * Reduce your bounce rate * Reduce your cost per click * Increase your conversion rate
Ask yourself these questions
* How do you measure your conversion rate? * Do I know what is a good click through rate for my industry? * Do I know what mynon profit keyphrases are? * Do I change my ad copy regular enough? * How do I know I am not paying more per click than I have to?